Nowadays, any business will have to implement advanced technologies in order to engage customers effectively in this fast-moving, digitally communicating world. Rich Communication Services (RCS) is making waves in changing the way businesses communicate, delivering a better messaging experience beyond traditional SMS. We are one such pioneer of innovative technologies and have come up with robust RCS Business Messaging API services to make businesses stand out right in the customer's SMS inbox.
RCS has been designed for a rich messaging experience, whereby advanced features that cannot be done or performed by traditional SMS are incorporated. Some of the key features of rich communication services include:
Rich Media Sharing: Sharing of high-resolution images, videos, and audio files that would further engage the recipients rather than the mere SME.
Interactive Buttons: RCS allows for interactive buttons to be created for quick replies and confirmations, and even to drive the user directly to web pages from the message.
Read Receipts and Indicators: Similar to popular messaging apps, RCS allows for read receipts and typing indicators to know when the message is read and when the response is being typed.
Verified Sender: A business can verify its identity for increased trust as customers will get a verified sender badge.
Suggested Actions and Replies: RCS will suggest actions, such as making a reservation or replies like "Yes" or "No," which makes interaction with customers much smoother.
Location Sharing: Businesses can request and share locations that are of more use in services like delivery or transport.
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While RCS gives an all-in-one solution for messaging, for businesses, it is about being there across many channels. Our experts at Turain Software Pvt. Ltd. have solutions combining RCS with other channels to provide one umbrella for communication. Here is how businesses can leverage this:
Bring together RCS, email, social media, and web chat for a consistent and cohesive experience in front of the customer.
RCS can be used combined with other legacy channels, such as call centers, for more elaborate and direct support.
The rich media capabilities of RCS combined with other channels of digital marketing will help in building more influential campaigns.
Run data from different channels of interaction through a centralized hub for analysis to obtain an insight into the behavior and preferences of customers, thus making interactions more personalized and effective.
Several Indian businesses are already making use of RCS to transform their customer engagement. Here are some examples of how RCS business messaging API is being used:
Retailers are using RCS to run personalized promotions, product recommendations, or simply order updates. These interactive buttons allow customers to buy products directly from the message.
RCS will help banks and other financial institutions ensure safe notifications and update accounts or, in some cases, conduct transactions. Ago confirmed the sender feature assures the customer that the messages he obtains are to be trusted.
Enterprises are already using RCS in this regard, for booking confirmations, changes to the journey plan, and places of interest. Sharing locations and interactive buttons make it easier for customers to move around and make choices easily.
RCS enables healthcare providers to send appointment reminders, health tips, and medication alerts. Especially, the option to share images and documents in a fully secure manner makes it very effective for patient care.
Telecom companies could improve customer service by offering bill reminders, service updates, and troubleshooting services with rich media.
When it comes to RCS Messaging in India, Turain Software Pvt. Ltd. leads the industry. We can provide the best solutions to let businesses leverage the true power of RCS. Here's why you should choose us for your RCS journey:
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